{"id":8391,"date":"2023-06-06T09:53:29","date_gmt":"2023-06-06T14:53:29","guid":{"rendered":"https:\/\/www.nptrust.org\/?p=8391"},"modified":"2025-02-07T11:20:20","modified_gmt":"2025-02-07T16:20:20","slug":"ocean-innovation-and-investment-combine-with-the-blueswell-incubator","status":"publish","type":"post","link":"https:\/\/www.nptrust.org\/philanthropic-resources\/philanthropist\/ocean-innovation-and-investment-combine-with-the-blueswell-incubator\/","title":{"rendered":"Working to Turn the Tide: BlueSwell Ocean Technology Innovation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The overall awareness of the new blue economy \u2013 defined as \u201ca sustainable and equitable ocean and coastal economy that <a href=\"https:\/\/www.noaa.gov\/blue-economy\" target=\"_blank\" rel=\"noreferrer noopener\">optimizes advances in science and technology<\/a>\u201d \u2013 has been slowly spilling into the mainstream and is predicted to be a major driver of economic growth over the next 10 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To further propel the growth of these ocean-dependent sectors across the northeast corridor and beyond, the New England Aquarium and SeaAhead Inc., a Boston-based Public Benefit Corporation, <a href=\"https:\/\/www.neaq.org\/about-us\/press-room\/press-releases\/seaahead-and-new-england-aquarium-announce-launch-of-blueswell-incubator-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched the BlueSwell Program in 2020<\/a>. The multi-tiered program is made up of a series of workshops, network programming, mentor matching and expert advising, which is designed to help startups tackling some of the most pressing ocean-related issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The New England Aquarium is a non-profit conservation organization that has protected and cared for the ocean and marine animals for more than 50 years, with scientists who conduct applied marine research that informs ocean management, industry practices and a blue economy that puts ocean health first. SeaAhead, <a href=\"https:\/\/www.sea-ahead.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">a social enterprise that specializes in supporting innovation in the ocean technology sector<\/a>, brings a wealth of knowledge and experience through its expansive network of ocean industry mentors, partners and experts. This unique partnership allows BlueSwell to offer customized programming, technical assistance and resources to each of its companies, and supports the growth of startups that take a whole-ocean view in fighting climate change and advancing the blue economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to the blue economy, the scale of the economic opportunities \u2013 and the environmental challenges \u2013 is enormous. Finding the right starting place is critical, according to SeaAhead Co-founder and Executive Director, Alissa Peterson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt&#8217;s really difficult for a small start-up to pull together the resources they need in order to scale,\u201d Peterson says. \u201cWe started it with the mission to support companies with novel approaches to innovate not only for ocean health but for sustainable industries as well. These are some immense challenges being faced. BlueSwell is about finding that leverage point where you can, even with a small amount of force, make big changes.\u201d<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/834836708?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">New Ideas, New Solutions: A Start-up Story<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Old habits die hard. For Alison Rogers Cove, <a href=\"https:\/\/www.usefull.us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Founder and CEO of USEFULL<\/a>, old habits can also derail good intentions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI always tried to be environmentally conscious. I recycled, and used paper products, to do what I can to make a difference,\u201d Cove recalls. \u201cAnd still, at the end of another busy week, I would find myself surrounded by take-out containers, plastic-lined trash and other waste. Something had to change.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For many Americans, it takes significant effort to maintain an environmentally conscious lifestyle, and even then, it is hard to know what impact those efforts have. From <a href=\"https:\/\/www.natureworldnews.com\/articles\/55393\/20230208\/what-wishcycling-why-environmentally-problematic.htm\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cwish cycling\u201d to \u201cgreenwashing,\u201d<\/a> the journey of supposedly \u201cenvironmentally friendly\u201d products from <a href=\"https:\/\/www.npr.org\/2020\/09\/11\/897692090\/how-big-oil-misled-the-public-into-believing-plastic-would-be-recycled\" target=\"_blank\" rel=\"noreferrer noopener\">creation to consumer to a recycling center is often unclear<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Annually, in the U.S. alone, billions of single-use plastic and paper-based containers are created and used by consumers. Most of these items end up as trash both in landfills and as marine debris and pollution in the open ocean. Recycling is woefully inefficient for these items, as food waste often contaminates the containers making them unrecyclable. <a href=\"https:\/\/repurpose.global\/blog\/post\/why-is-most-plastic-not-recycled#:~:text=However%2C%20less%20than%2010%25%20of,in%20landfills%20and%20our%20oceans.\" target=\"_blank\" rel=\"noreferrer noopener\">Less than ten percent of all plastics ever created have been recycled<\/a>, despite decades-long efforts to reduce one-time product use and increase public awareness of the problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To foster new consumer habits, Cove launched USEFULL. Described as a \u201czero-waste, tech-based, plastic-free, returnable, reusable, recyclable cups and containers system,\u201d USEFULL is designed to eliminate single-use food\/beverage waste. Based in Cambridge, MA, USEFULL\u2019s circular economy product line is now being used on college and corporate campuses throughout the US, replacing millions of single-use containers with returnable, reusable products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For any start-up company, growth is never guaranteed. The challenges are even greater when you focus on innovations related to climate and technology. Having an idea is one thing; bringing that idea to consumers is another entirely. For Cove and more than two dozen \u201cbluetech\u201d companies, BlueSwell was the key to success.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Innovators and the Incubator<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.neaq.org\/about-us\/press-room\/press-releases\/call-for-applications-blueswell-incubator-program-seeking-bluetech-startups-with-impact-on-ocean-sustainability\/\" target=\"_blank\" rel=\"noreferrer noopener\">Now starting its fourth cohort<\/a>, BlueSwell acts as an early-stage incubator. Start-ups are chosen via a rigorous application process and run through a six-month accelerated program. SeaAhead supports the start-ups through mentorship and training across all aspects of business development, while the New England Aquarium provides significant resources via access to data, scientific experts and peer-reviewed validation of a start-up\u2019s environmental impact. In addition to USEFULL, more than two dozen start-ups will have gone through the program by the end of 2023. The success of these companies can mean a greater impact on the environment and greater drivers of job creation and economic growth. Below are some examples of cohort projects:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vinci VR is creating <a href=\"https:\/\/www.vinci-vr.com\/courses\" target=\"_blank\" rel=\"noreferrer noopener\">simulated training programs<\/a> for work in offshore growth industries, providing access to these job opportunities in underserved communities.<\/li>\n\n\n\n<li>Ithaca Clean Energy facilitates communication and data exchange between <a href=\"https:\/\/ithacacleanenergy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">offshore wind farms and fishing communities<\/a>.<\/li>\n\n\n\n<li>AKUA is a <a href=\"https:\/\/akua.co\/pages\/about-story\" target=\"_blank\" rel=\"noreferrer noopener\">plant-based food company<\/a> creating meat-alternative products from sustainable ocean-farmed kelp, including burgers, jerky and pasta.<\/li>\n\n\n\n<li><a href=\"https:\/\/berkeleymarinerobotics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Berkeley Marine Robotics<\/a> is developing automated systems to help lower CO2 emissions in the maritime industry.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">A Rising Tide of Donor Impact<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For Dr. John Mandelman, <a href=\"https:\/\/www.andersoncabotcenterforoceanlife.org\/about-us\/leadership\/john-mandelman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vice President and Chief Scientist for the New England Aquarium\u2019s Anderson Cabot Center for Ocean Life<\/a>, the BlueSwell Incubator feels like a natural evolution in climate strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere\u2019s a surprise element that comes with a public aquarium doing work to both found and run an ocean technology incubator,\u201d Mandelman says. \u201cTraditionally when aquariums have gotten involved in ocean conservation initiatives, it has mostly been through educational programs. We\u2019re also a leader in the conservation science and advising side, however. Helping corporations consider environmental impact is a part of that work, and working with start-ups is a natural extension of that mission.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experts project that ocean-dependent sectors, already boasting a $1.5 trillion global economic impact, could <a href=\"https:\/\/www.oecd.org\/ocean\/topics\/ocean-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\">double that impact in less than ten years<\/a> with the integration of innovative technologies and new capital investments. For the New England Aquarium, projects like BlueSwell would be impossible without philanthropic support from donor-advised funds (DAFs).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSome of our biggest signature programs at the New England Aquarium, including BlueSwell, have been supported by DAFs,\u201d Mandelman notes. \u201cThey play a critical role in supporting our mission beyond the walls of the aquarium. We\u2019re doing work all around the globe aimed at making the ocean healthier, and donor-advised funds have been critical to making it happen.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Though there is a long way to go toward a balance between economic engines and environmental stewardship, collaborative projects like BlueSwell stand out as beacons of positive change for both the environment and for creators. \u201cFrom developing the business side to really digging into the ecological impact data, BlueSwell was the most focused and individualized attention I\u2019ve ever received,\u201c Cove explains. \u201cThere are a lot of amazing innovators who are trying to change the world for the better. Donor support for these projects really gives me hope for what our world could look like in the future.\u201d<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Photo credit: BlueSwell Cohort III along with representatives from the New England Aquarium and SeaAhead pictured in front of the Aquarium. CREDIT: Vanessa Kahn\/New England Aquarium<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The overall awareness of the new blue economy \u2013 defined as \u201ca [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_has_post_settings":[],"footnotes":""},"categories":[70,47,30],"tags":[],"hashtags":[],"class_list":["post-8391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environmental","category-grantee-stories","category-philanthropist"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Working to Turn the Tide: BlueSwell Ocean Technology Innovation | NPTrust<\/title>\n<meta name=\"description\" content=\"A collaborative project of The New England Aquarium and SeaAhead, The BlueSwell 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