{"id":5834,"date":"2021-06-23T07:28:12","date_gmt":"2021-06-23T12:28:12","guid":{"rendered":"https:\/\/www.nptrust.org\/?p=5834"},"modified":"2025-05-13T11:58:31","modified_gmt":"2025-05-13T16:58:31","slug":"getting-to-know-your-daf-donor-five-more-strategies-fundraisers-can-use-to-reach-daf-donors","status":"publish","type":"post","link":"https:\/\/www.nptrust.org\/philanthropic-resources\/philanthropist\/getting-to-know-your-daf-donor-five-more-strategies-fundraisers-can-use-to-reach-daf-donors\/","title":{"rendered":"5 Strategies to Engage Donor-Advised Fund Donors"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Individuals and families with <a href=\"https:\/\/www.nptrust.org\/donor-advised-funds\/\" target=\"_blank\" rel=\"noopener\">donor-advised funds<\/a> (DAFs) have proven to be committed philanthropists who want to make a difference both today and in the future. Previously, we looked at <a href=\"https:\/\/www.nptrust.org\/philanthropic-resources\/philanthropist\/getting-to-know-your-daf-donors-three-strategies-fundraisers-can-use-to-reach-daf-donors-during-covid-19\/\" target=\"_blank\" rel=\"noopener\">three characteristics DAF donors tend to share<\/a> and how to incorporate DAFs into your fundraising strategy. Today, we\u2019re sharing five more qualities\u2014and five corresponding strategies for development professionals to connect with DAF donors.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. DAF donors research and plan their giving.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to a <a href=\"https:\/\/scholarworks.iupui.edu\/bitstream\/handle\/1805\/17667\/high-net-worth2018.pdf?_gl=1*9qbggr*_ga*MjQ4NTg3OTUxLjE2NzMzNjU3MjI.*_ga_61CH0D2DQW*MTY3MzM2NTcyMi4xLjAuMTY3MzM2NTcyMi4wLjAuMA\" target=\"_blank\" rel=\"noopener\">U.S. Trust study<\/a>, the greatest challenge for high-net-worth donors is identifying the causes they care about and deciding where to donate. Donors with a giving vehicle like a DAF, however, are much more likely to research charities and have a plan for giving. The study found that fewer than half of high-net-worth donors have a defined giving strategy or budget, but 75 percent of donors with a giving vehicle did.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Strategy:<\/strong><\/em> Provide donors with comprehensive information about your organization on\u202fyour website, social media and especially on external channels, like\u202f<a href=\"https:\/\/www.guidestar.org\/search\" target=\"_blank\" rel=\"noopener\">GuideStar<\/a> or <a href=\"https:\/\/www.charitynavigator.org\/\" target=\"_blank\" rel=\"noopener\">Charity Navigator<\/a>, since many DAF charitable sponsors link donors to an external profile within their site. As DAF donors and advisors frequently look for EINs (employer identification numbers) consider listing yours in the boilerplate or contact section of your website for easy access.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. DAF donors have the potential to be major donors.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While some DAF sponsors will allow donors to establish a DAF with a low minimum contribution or none at all, the average account size in 2019 was $162,556. If your\u202forganization receives a grant from a DAF, it\u2019s reasonable to assume that the donor may have more to give. For instance, a DAF donor may first recommend a small grant as a \u201ctest and try\u201d gift before possibly making a larger contribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Strategy:<\/strong><\/em>\u202fCultivate DAF donors as you would a major donor. Invite them to learning events, include them\u202fin appeals for larger gifts\u202fand discuss outcomes\u202fof other significant gifts\u202fyour organization has received.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. DAF donors think about legacy.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When donors establish a DAF, they typically choose a succession plan, with options that may include appointing a family member to serve\u202fas a successor advisor\u202for selecting charitable beneficiaries\u202fof the DAF. Most often, donors choose a combination\u2014with some money remaining in the DAF for later grantmaking by a successor and a portion granted immediately to charities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Strategy:<\/strong><\/em> Talking about planned giving can feel awkward, but it\u2019s easier to start the conversation with DAF donors, thanks to the built-in succession plans many of these charitable giving vehicles have. Many DAF sponsors also offer endowment programs that can allow donors to continue regular gifts to your organization even after their lifetime.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. DAF donors give\u202fcomplex assets.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Today it\u2019s become more common for donors to look to contribute complex assets\u202flike\u202freal estate, privately held stock or cryptocurrency to\u202fcharitable causes.\u202fSuch gifts require specific expertise, and many of the charities that donors ultimately intend to support aren\u2019t equipped to handle gifts of this nature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Strategy:<\/strong><\/em>\u202fIf you have\u202fa donor\u202finterested in giving\u202fnon-cash\u202fgifts to your organization but your organization is not able to accept the gifts directly, find out if the donor has a DAF or would be willing to establish\u202fone.\u202fSome\u202fDAF sponsors have\u202flegal and tax experts\u202fwho can liquidate <a href=\"https:\/\/www.nptrust.org\/donating-non-cash-assets-with-donor-advised-funds\/\" target=\"_blank\" rel=\"noopener\">non-cash assets<\/a> so that donors can use the proceeds to support their favorite charities with simple cash grants.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. DAF donors are family philanthropists.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Like\u202fprivate\u202ffoundations, DAFs allow families to give collaboratively. Many donors establish DAFs as a tool for engaging children and grandchildren in philanthropy\u2014and they often appoint family members as secondary or successor advisors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Strategy:<\/strong> <\/em>If a donor gives through a DAF\u2014especially if the DAF is named after a family (the Smith Giving Fund, for instance)\u2014ask whether other family members are involved with the DAF. If so, include the donor\u2019s family in your organization\u2019s events and consider hosting family stewardship events. Look for ways to involve the donor\u2019s children in service activities aimed at younger donors, too. This can help you begin to foster strong ties with the next generation of philanthropists.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, it\u2019s important to remember that behind every donor-advised fund is an individual, couple or family. Last year at NPT, the vast majority of our grant letters (96 percent) included the identity of the donors. Giving thanks to the donor\u2014even\u202fthough\u202fthe grant check is issued by the\u202fDAF\u202fsponsor\u2014is an important way to keep the relationship from feeling too transactional.\u202fAs you grow and your donor base expands, small gestures of gratitude and ongoing communication\u202fwill strengthen your donors\u2019 commitment to future giving.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Individuals and families with donor-advised funds (DAFs) have proven to be committed [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_has_post_settings":[],"footnotes":""},"categories":[48,44,30],"tags":[],"hashtags":[],"class_list":["post-5834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alerts","category-news-for-donors","category-philanthropist"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Strategies to Engage Donor-Advised Fund Donors | NPTrust<\/title>\n<meta name=\"description\" content=\"Donors who use donor-advised funds have proven themselves to be committed and consistent philanthropists. 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